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Branding2024
GREENLIFE
Nature Meets Innovation
BRAND STRATEGYVISUAL IDENTITYBRAND GUIDELINESPACKAGING DESIGN
Client
GreenLife Global
Year
2024
Category
Branding
A complete brand transformation for an eco-conscious lifestyle company promoting sustainable living solutions.
THE CHALLENGE
GreenLife was perceived as outdated and struggled to compete with newer eco-brands that had stronger visual identities and clearer messaging.
THE SOLUTION
We developed a fresh, modern brand system rooted in natural aesthetics but executed with contemporary sophistication, including logo redesign, color system, typography, and packaging.
THE OUTCOME
The rebrand positioned GreenLife as a premium eco-brand, attracting a younger demographic and significantly increasing market presence.
RESULTS
+467%
Brand Recognition
+298%
Product Sales
+145%
Market Share
PROJECT GALLERY
"LUTF Agency captured our vision perfectly. The new brand identity resonates with our audience and has helped us become a leader in sustainable living."
Sofia Anderson
Brand Director, GreenLife
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