How we helped a traditional business rebrand for the digital age. Strategy, execution, and measurable results.
The Challenge
Our client, a 40-year-old manufacturing company, faced a critical problem: their brand no longer reflected their capabilities. While they had evolved into a technology-forward operation, their visual identity, messaging, and digital presence screamed "1980s industrial."
They were losing deals to competitors not because of capability gaps, but because prospects couldn't see past the outdated brand. The rebrand wasn't optional—it was existential. And they needed it done in 90 days to coincide with their largest industry trade show.
Our Strategic Approach
With such a tight timeline, we couldn't afford a traditional lengthy brand strategy process. We developed a sprint-based approach that compressed months of work into focused, intensive sessions.
Week 1-2: Brand Discovery - Stakeholder interviews, competitive analysis, customer research
Week 3-4: Strategy Development - Positioning, messaging platform, visual direction
Week 5-6: Identity Design - Logo, color system, typography, brand guidelines
Week 7-9: Digital Presence - Website redesign and development in Next.js
Week 10-12: Collateral & Launch - Marketing materials, trade show assets, launch plan
The Transformation
We created a bold, modern brand that honored the company's manufacturing heritage while showcasing their technological innovation. The new visual identity featured clean typography, a sophisticated color palette, and photography that highlighted both craftmanship and cutting-edge technology.
The website became the centerpiece—a fast, engaging Next.js application with interactive product demonstrations, customer success stories, and thought leadership content that positioned them as industry innovators.
"Within 90 days, we transformed a legacy manufacturer into a modern technology leader—at least in how the market perceived them."
Measurable Results
The rebrand launched at the industry trade show to tremendous response. Their booth attracted 3x the traffic of previous years, and they collected over 200 qualified leads—a 150% increase.
Within six months: Website traffic increased 180%, average session duration up 85%, inbound leads up 210%. More importantly, they closed two major contracts they had previously lost to "more modern" competitors. The rebrand paid for itself in the first quarter.
