Comprehensive guide to digital marketing costs in the UAE: SEO (AED 3,000-12,000/month), PPC (AED 5,000-30,000/month), Social Media, Content Marketing. Real pricing from 100+ UAE campaigns.
Digital Marketing Budget Guide
Based on managing AED 15M+ in digital marketing spend across 100+ UAE campaigns, here's what actually works. Total Digital Marketing minimum: AED 8,000-15,000/month. Google Ads (PPC): AED 5,000-12,000/month (70% ad spend, 30% management). Meta Ads: AED 3,000-10,000/month. SEO: AED 3,000-8,000/month.
By Business Size: Startup/Small (<AED 1M revenue): AED 8,000-15,000/month. SME (AED 1M-10M): AED 15,000-40,000/month. Enterprise (AED 10M+): AED 50,000-200,000+/month.
Google Ads (PPC) Costs in UAE
Budget breakdown: Ad Spend 70% (goes to Google) + Management Fee 30% (agency services). UAE Average CPC: AED 3-6 (vs global USD $1-2). High-intent keywords like "villa for sale Dubai" cost AED 15-40/click. Medium-intent like "AC repair Dubai" cost AED 3-8/click.
Minimum Budget AED 5,000/month: 500-1,000 clicks. Small Business AED 8,000-12,000/month: 1,000-2,000 clicks, 50-150 leads. Growing Business AED 15,000-30,000/month: 2,000-5,000 clicks, 150-400 leads.
Meta Ads (Facebook/Instagram) Costs
UAE Average CPM: AED 15-35 (AED 40-60 during Ramadan/Eid). UAE Average CPC: AED 0.50-2. Cost Per Lead: B2C AED 8-25, B2B AED 30-80, High-ticket AED 80-250.
Minimum Budget AED 3,000/month: 30,000-60,000 reach, 50-150 leads. Standard Budget AED 6,000-10,000/month: 80,000-150,000 reach, 150-400 leads. Growth Budget AED 15,000-30,000/month: 200,000-500,000 reach.
SEO Costs in UAE
Basic SEO Package AED 3,000-5,000/month: Technical audit, 5-10 pages optimized, basic link building. Timeline: 6-9 months to Page 1. Professional SEO AED 6,000-10,000/month: Content creation (2-4 posts), advanced link building (15-20 backlinks), local SEO. Timeline: 4-6 months to Page 1.
Enterprise SEO AED 12,000-25,000+/month: Large-scale content (8-12 posts), PR & media outreach, multilingual SEO, dedicated specialist. Timeline: 3-5 months to Page 1 (highly competitive terms).
Social Media Management
Basic Package AED 2,500-4,000/month: 12-16 posts/month, basic graphics, community management (2 platforms). Professional Package AED 5,000-8,000/month: 20-24 posts, professional graphics & photography, video content, 3-4 platforms.
Premium Package AED 10,000-18,000+/month: Daily+ posts, professional photoshoots monthly, 8-12 videos/month, influencer campaigns, 24/7 community management, all platforms.
Full-Service Packages & ROI
Startup Package AED 8,000-12,000/month: Google Ads + Meta Ads + Basic SEO + 2 blog posts + Social media (2 platforms). Growth Package AED 18,000-30,000/month: Multi-channel, 4-6 blog posts, 3 platforms, email marketing.
ROI Expectations: Early Stage (Months 1-3): 1:1 to 2:1. Growth Stage (Months 4-6): 3:1 to 5:1. Mature Stage (Month 7+): 5:1 to 10:1. Average UAE business achieves 4-6x ROI after 6 months with AED 20,000-35,000/month professional budget.
